Shopify Pricing & Plans

Shopify Pricing Overview

Shopify offers transparent, scalable pricing designed to grow with your business. Whether you’re just starting out or running an established ecommerce operation, there’s a plan that fits your needs and budget. Understanding Shopify’s pricing structure helps you make an informed decision and budget accurately for your online store.

Quick Pricing Summary

All Shopify Plans Explained

Shopify offers four main pricing tiers, each designed for different business stages and requirements. Here’s a detailed breakdown of what each plan offers and who it’s best suited for.

Basic Plan – $39/month

The Basic plan is Shopify’s entry-level offering, designed for entrepreneurs and small businesses just starting their ecommerce journey. Despite being the most affordable option, it includes all essential features needed to launch and run a successful online store.

Who Should Choose the Basic Plan?

• New Entrepreneurs: First-time store owners testing their business idea
• Solo Sellers: Individual entrepreneurs managing everything themselves
• Side Hustles: Part-time businesses with limited budgets
• Low-Volume Stores: Businesses expecting fewer than 100 orders per month initially
• Budget-Conscious Startups: Those wanting to minimize monthly expenses while building their business

Complete Feature List

Transaction Fees & Processing Costs

Limitations to Consider

• Staff Accounts: Limited to 2 accounts (suitable for solo or two-person teams only)
• No Professional Reports: Cannot access detailed sales analytics and custom reports
• Higher Transaction Fees: Pay more per transaction compared to higher plans
• Limited Gift Cards: Cannot create custom gift cards (available on higher plans)
• Basic Shipping Discounts: Lower shipping rate discounts compared to other plans

Shopify Plan – $105/month

The Shopify plan (often called the “Standard” plan) is the most popular choice among Shopify merchants. It strikes the perfect balance between features and affordability, making it ideal for growing businesses ready to scale their operations.

Who Should Choose the Shopify Plan?

• Growing Businesses: Stores with consistent monthly sales of $5,000-$20,000
• Small Teams: Businesses with 3-5 team members needing admin access
• Data-Driven Merchants: Those who rely on detailed analytics for decision-making
• International Sellers: Businesses expanding to global markets
• Professional Operations: Merchants wanting advanced features and lower fees

Key Advantages Over Basic Plan

Professional Reports Included

One of the most valuable features of the Shopify plan is access to professional reports:

• Sales Reports: Track sales by product, channel, location, and time period
• Customer Reports: Understand customer behavior, lifetime value, and purchase patterns
• Inventory Reports: Monitor stock levels, best sellers, and reorder points
• Financial Reports: Analyze profit margins, taxes collected, and payment breakdowns
• Marketing Reports: Measure campaign effectiveness and ROI
• Behavior Reports: Understand how visitors navigate your store

Transaction Fees & Processing Costs

International Selling Features

The Shopify plan unlocks powerful international commerce capabilities:

• International Pricing: Set different prices for different countries
• Multiple Currencies: Display prices in customer’s local currency
• International Domains: Create region-specific domains (e.g., yourstore.co.uk)
• Currency Conversion: Automatic conversion at checkout
• Tax Management: Handle complex international tax requirements

Additional Features

• Shopify POS Pro: Advanced point-of-sale features for retail locations
• Better Shipping Rates: Up to 88% off carrier rates (vs 77% on Basic)
• 5 Store Locations: Manage inventory across more locations
• Priority Support: Faster response times from support team

Advanced Plan – $399/month

The Advanced plan is Shopify’s premium offering for established businesses with high sales volumes and sophisticated requirements. It provides the lowest transaction fees, advanced reporting capabilities, and features designed for scaling operations.

Who Should Choose the Advanced Plan?

• High-Volume Sellers: Businesses doing $20,000+ in monthly sales
• Larger Teams: Companies with 6-15 employees needing admin access
• Multi-Location Businesses: Retailers with multiple physical locations or warehouses
• Data-Intensive Operations: Businesses requiring custom analytics and advanced reporting
• Complex Shipping Needs: Companies needing third-party calculated shipping rates

Premium Features

Advanced Report Builder Capabilities

Unlike the pre-built professional reports on the Shopify plan, the Advanced plan lets you create custom reports:

• Custom Metrics: Define your own KPIs and data points
• Advanced Filtering: Segment data by multiple parameters
• Data Visualization: Create charts, graphs, and visual representations
• Export Options: Download data in various formats for external analysis
• Scheduled Reports: Automatically generate and email reports
• Cross-Analysis: Compare multiple data sets simultaneously

Transaction Fee Comparison

Third-Party Calculated Shipping Rates

This Advanced-exclusive feature provides significant benefits:

• Real-Time Carrier Rates: Display exact shipping costs from USPS, UPS, FedEx, DHL at checkout
• Accuracy: Customers see precise shipping costs based on their address and package details
• Transparency: Build trust by showing actual carrier rates
• Reduced Errors: Eliminate under or overcharging for shipping
• Multiple Options: Let customers choose between shipping speeds and carriers

Additional Advanced Features

• 8 Inventory Locations: Manage stock across more warehouses or stores
• Best Shipping Discounts: Up to 88% off carrier rates
• Priority Support: Fastest response times and dedicated assistance
• Advanced Fraud Analysis: More sophisticated tools to protect against fraud
• Custom Checkout Scripts: (with Shopify Plus features in some regions)

Shopify Plus – Enterprise Solution

Shopify Plus is the enterprise-level ecommerce platform designed for high-volume merchants and rapidly growing brands. Starting at $2,300 per month with custom pricing based on revenue, it offers unlimited customization, dedicated support, and advanced features not available on standard plans.

Who Needs Shopify Plus?

• High-Volume Businesses: Companies processing $1M+ annually
• Enterprise Brands: Large corporations with complex requirements
• Rapid Growth Companies: Businesses experiencing explosive growth
• Multi-Brand Operations: Companies managing multiple storefronts
• B2B + B2C Sellers: Businesses serving both wholesale and retail customers

Exclusive Plus Features

Pricing Structure

Starting Cost: $2,300/month minimum

Pricing Model: Custom pricing based on revenue tiers

• Flat monthly fee for stores under certain revenue thresholds
• Revenue-based pricing for high-volume merchants
• Negotiable terms for enterprise contracts
• Transaction fees negotiable (often lower than Advanced plan)

Notable Shopify Plus Customers

Shopify Plus powers some of the world’s most successful ecommerce brands:

• Gymshark – Fitness apparel brand
• Allbirds – Sustainable footwear company
• Kylie Cosmetics – Beauty brand
• Fashion Nova – Fast fashion retailer
• Rebecca Minkoff – Luxury fashion brand

Complete Plan Comparison

This comprehensive comparison table helps you see all plan differences at a glance:

Transaction Fees & Payment Processing

Understanding transaction fees is crucial for accurate cost projections. Shopify’s fees vary based on your plan and chosen payment processor.

Shopify Payments (Recommended)

Shopify Payments is the built-in payment processor that offers the best rates and integration:

Third-Party Payment Gateways

If you use PayPal, Stripe, or another payment gateway instead of Shopify Payments, you’ll pay additional transaction fees:

Cost Comparison Example

Additional Costs to Consider

Beyond the monthly subscription and transaction fees, factor these potential costs into your budget:

Estimated Total Monthly Costs

How to Save Money on Shopify

Reduce your Shopify costs with these proven strategies:

1. Annual Billing Discounts

2. Use Shopify Payments

Avoid additional transaction fees by using Shopify Payments instead of third-party gateways. This saves 0.5%-2% per transaction.

3. Start with Free Themes

Shopify’s free themes are professionally designed and fully functional. Save $180-400 by starting with a free theme and upgrading later if needed.

4. Carefully Select Apps

• Start with free apps and upgrade only when necessary
• Regularly audit and cancel unused apps
• Look for apps with free tiers or trials
• Many features can be achieved without expensive apps

5. DIY Product Photography

Use natural lighting and a smartphone camera to create quality product images. Invest in professional photography as you grow.

6. Optimize Marketing Spend

• Start with organic social media and content marketing
• Test small ad budgets before scaling
• Focus on email marketing (high ROI, low cost)
• Leverage influencer collaborations and partnerships

Shopify Cost Calculator

Which Plan is Right for You?

Choose your Shopify plan based on your current situation and growth trajectory:

Choose Basic Plan If:

• You’re just starting your ecommerce business
• Monthly sales are under $5,000
• You’re managing the store solo or with one partner
• You want to minimize monthly expenses
• You don’t need advanced analytics yet

Choose Shopify Plan If:

• Monthly sales are $5,000-$20,000
• You have a small team (3-5 people)
• You need professional reports for decision-making
• You’re selling internationally
• You want to offer gift cards
• Lower transaction fees justify the higher cost

Choose Advanced Plan If:

• Monthly sales exceed $20,000
• You have a larger team (6-15 people)
• You need custom reporting and analytics
• Real-time calculated shipping is essential
• You manage multiple locations
• Transaction fee savings offset the subscription cost

Choose Shopify Plus If:

• Annual revenue exceeds $1 million
• You need extensive customization
• You’re managing multiple brands/stores
• You require B2B wholesale functionality
• You need dedicated support and account management

Frequently Asked Questions